MK0017 – e-Marketing

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Master of Business Administration- MBA Semester 4

MK0017 – e-Marketing - 4 Credits

(Book ID: B 1330)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Discuss the types of Cyber Crimes in a tabular form. 10 marks(350-400 words)

Answer : Although the Internet has made life easier in many ways, it’s smart to be concerned about Internet crimes. Computer crime is becoming a growing problem for law enforcement officials around the world. Unfortunately, since Internet crimes typically involve people from many different geographic areas, catching and punishing the guilty parties is a difficult task.

Q2. Write a short notes on:

A. Targeting strategies in e-marketing.

Answer : TARGETED STRATEGIES

Advertising, Direct Email and Mail Marketing, Search Engine Marketing and Outbound Calling in Indianapolis, Indiana & South Florida including Fort Myers and Naples

Targeted strategies are what set the most successful companies apart from the rest. Without having targeted strategies, a sales team has no

B. Different types of positioning strategies in e-marketing 5 +5 = 10 marks(200-250 words each)

Answer : Leveraging on Existing Brands' Strategy: It is a common tactic employed by marketers to leverage on the names of the firm's existing and established brands for extending the product line or venturing into another product category. This kind of brand marketing helps the firm to indirectly clarify queries in the consumer's mind like the identity of the new product and its credibility in the market. An established brand automatically helps the firm in its brand positioning strategy of new products or services.

Q3. How do marketers predict the customers’ perception and expectations in e-Marketing?5 +5 = 10 marks(200-250 words each)

Answer : Managing customer expectations effectively is extremely important or business and profits are likely to suffer. Understanding what customers want is the first step in meeting their needs. The best way to manage customer expectations is to research what their needs and wants are, strategize how to meet them and implement the strategies.

Q4. Explain digital marketing with is features, merits and demerits 10 marks(350-400 words)

Answer : There are many products and services sold on the internet and almost all the companies have good or bad websites running on the internet. A company may develop a website and think it is great to look at and has everything in it to attract visitors from the company’s perspective; but are you sure those who are visiting are the right customers for you? Are they going to buy your product or service on the internet?

Q5. Define web search engine and briefly explain the meaning of SEO and hawse works.10 marks(350-400 words)

Answer : SEO stands for Search Engine Optimization and as the name implies, it is all about optimization of one’s website to make it appear more ‘friendly’ to search engines such as Google, Yahoo and Bing. But why would people want to make their websites friendlier to these search engines? The answer is simple: rankings! The more SEO work you do around your website, the better off your website will be. It will appear higher

Q6. Write a short note on:

A. Features of e-marketing

Answer : Internet Marketing is the process of marketing or selling of goods and services over the Internet. With the development of e-commerce and online services, you don’t want to go to the shop or any other commercial place for selling or marketing of your products and services. Internet marketing makes your selling in a rapid way.

B. Benefits of e-Marketing 5 +5 = 10 marks(200-250 words each)

Answer : Growing the value of your customer relationships while also converting new prospects can be a tough challenge. Experian’s email marketing tools now make it surprisingly easy and affordable.

Benefits of email marketing include:

Maximizing Your Marketing ROI

o   Email marketing is 20 times more cost-effective than traditional media

o   For only a few pennies, email can drive traffic to your storefront or Website

o   It's six to 12 times less expensive to sell t

Dear students get fully solved assignments

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mail us at  help.mbaassignments@gmail.com